Learn the AllSides Media Bias Rating for NBC News (Online). Current hosts Savannah Guthrie and Hoda Kotb, along with bit players such as Craig Melvin, Carson Daly and Jenna Bush Hager, havent resonated with Americans the way their predecessors did. FNC continued to grow its audience share, occupying more than half the audience in total day viewers (55%) and the 25-54 demo (56%) and in primetime across both categories (56% P2+ and 56%. ET), including an average of 1.806 million viewers in the key news demographic of A25-54. New York officially has its first female governor https://t.co/GVX5oPEJAN. Ten years ago, Food Network averaged 1.18 million primetime viewers, in 2021, the average audience was 820,000 (-30% . Ron DeSantis. Among regular Rachel Maddow viewers, 57% are 50 or older and 25% are at least 65. NBC News NOWs livestreams drew more than 9.4 million video starts and a cumulative 7.5 million unique visitors in total, across all platforms. The days of celebrities relying on network morning shows for promotion are long gone, Americans have more options and "Today" lacks the cultural relevancy it once possessed and rarely makes news as a result. Quotes displayed in real-time or delayed by at least 15 minutes. Well, our most recent NBC News poll sheds some light on those question, with the survey finding that 69 percent of all adults say theyve already been vaccinated, versus 13 percent saying they wont get vaccinated under any circumstance. In just the past year ESPN lost eight million household subscribers. NPRs audience also is relatively well educated (54% are college graduates). Among the public, just 26% have family incomes of $75,000 or more. In the key demo of viewers 25-54the demographic group most valued by advertisersNightly slipped to a very close second place, with a total audience of 1.471 million viewers, narrowly behind World News, which drew 1.482 million, essentially a draw. The Atlanta Journal-Constitution reports that former football star and potential GOP Senate candidate Herschel Walker has registered to vote in Georgia (he had previously been registered in Texas). ComScore also reports their digital uniques for Feb. 2021 at 194,503,000. Kent Nishimura/Los Angeles Times/Getty Images. 1 entertainment program rank for the first time ever. Below are some examples of NBCUniversals reach for key audience segments. Bad news first: The two-episode premiere of Magnum P.I. The income profiles of all three major cable news network audiences also closely track the general public. Her awkward,teary, on-air goodbye was a sore spot for the prestigious franchise, and her exit was plagued with rumorsthat Lauer disliked and sabotaged her. The largest age group of visitors are 25 - 34 year olds (Desktop). , which drew 8.6 million viewers for the holiday week ending November 26. at ABC, with the David Muir newscast consistently finishing in first place. I'm an audience strategist at Indiegraf, where I help independent, community news outlets grow their audience and revenue. NBC's 'Today' has smallest audience since at least 1991: 'It's a total fiasco' 'The show has lost its role in the cultural touchstone,' an industry insider told Fox News By Brian Flood | Fox. The University of Tennessee Institute of Agriculture and the state Department of Agriculture are handling the project. By comparison, Disney charges MVPDs about $10 per month for ESPN and ESPN2. Mutual Fund and ETF data provided by Refinitiv Lipper. In addition, besides investing in content, media companies are more likely to promote their streaming services and their programs rather than cable. As soon as this statistic is updated, you will immediately be notified via e-mail. So whos been vaccinated in the United States? Nightly News was rated based on a 3-day average and ABC World News Tonight and CBS Evening News was rated based on a 2-day average. Many audiences fared somewhat better on this question than the public as a whole, but most regular readers, viewers and listeners did not know this or offered no response. The news network has since become the top-rated cable network on television. CBS Dominates the Week in Viewers and Key Demographics [12/13/05 - 12:00 AM] . ABC ended up with 4.307 million, while Fox placed last with 3.558 million. With AI and custom creative solutions, we can help you drive a deeper connection between your brand and our fans. "Today" averaged 2.9 million viewers during the week of July 12-16 to mark the first time NBC News flagship program failed to surpass the three-million viewer threshold since at least 1991, when ratings became easily accessible. 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Nightly News averages 8.578 million total viewers, topping ABCs World News Tonight by +189,000 (+2%). 3. The audience loss for Bravo over the past ten years was not as extensive. . The regular viewers of MSNBC also are mostly women (62%). For example, in 2011, Syfy had averaged 1.33 million viewers in primetime. (Average audience is defined as the average number of TVs tuned to a program throughout a time period.) A majority of Americans (55%) say they trust a few news sources more than others; fewer (42%) say the news media are pretty much the same. These opinions have changed very little since 2004. News: Cable news networks are one genre that has reported an increase in viewing. The audience delivery has since dropped by 71% and averaged 423,000 viewers in 2021. The newscast also tops CBS by +407,000 (+60%). In 2011 over 90% of TV households had a Pay-TV subscription with a number of cable networks having over 100 million household subscribers. In the years ahead cable news can expect to face competition from a number of prominent news providers, focusing on streaming. Brian Flood is a media reporter for Fox News Digital. Note: These are the final national ratings, including all live+same . Polling for NBC News and The Wall Street Journal is conducted by Republican pollster Bill McInturff and Democratic pollster Fred Yang. Ten years later AMCs audience delivery dropped by 57% to 504,000 viewers. The family still has majority voting shareholders of the parent company Viacom CBS Inc. Register in seconds and access exclusive features. 1 network morning show among the 25-to-54 age group that matters most to advertisers. Comcast: For years USA Network was the top-rated cable network on television with a number of popular scripted original series. ABCs "Good Morning America" is also down nine percent but has averaged 3.4 million to edge "Today" for the most-watched morning show. With that much money at stake, expect fireworks in the coming weeks. The daytime talk show audience fared poorly on the knowledge questions, with just 4% answering all four correctly. As 2016 exit polls demonstrated, education level has become the new political divide in America. More than half a million people used NBCNews.coms Plan Your Vote interactive tool to learn everything they need to know about casting a ballot in the 2020 presidential election. Among the low points for "Today" over the last decade was the wrenching departure of fan favorite Ann Curry, who was forced out in 2012. In general, the regular audiences for most television and print news outlets tend to be older than the public as a whole. Nightlys win during the big Thanksgiving viewership week marks its first total viewers win over ABC in three years, and its highest weekly viewership in nearly a year. "Its a total fiasco," a longtime network news veteran with knowledge of the programs inner workings told Fox News. LPGA Tour Championship. What the data says about gun deaths in the U.S. The long-struggling network is on pace to finish February with its smallest monthly audience among the advertiser-coveted demographic of adults age 25-54 since June 2014. . (Photo by Frazer Harrison/Getty Images for Paramount Network), Apple TV+ Is Looking Into Streaming More Live Sports, Megyn Kelly Mocks NBCs Savannah Guthrie For Getting Covid: Shes Had All The Vaccines And Boosters, CNN Hits 10-Year Low As Fox News Glides To Victory In Cable News Ratings. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. averaged 3.59 million viewers and a 0.31 rating among adults 18-49 on NBC, down 31 percent in total viewers . It was a very good week for Lester Holt and NBC Nightly News, which drew 8.6 million viewers for the holiday week ending November 26. LPGA Tour Championship is a U.S. television program aired on NBC. Ten years later TNT averaged 1.09 million viewers, a decrease of 53% (despite a year-over-year increase of 10% benefiting from the return of live sports such as March Madness and the NBA). Another idea for savings with some GOP buy-in is requiring price increases to track overall inflation. According to Ampere Analytics, programming investment for OTT reached nearly $50 billion in 2021 with continued growth anticipated. 1 drama in 18-49 for the fifth year in a row and Americas Got Talent has been the most-watched summer unscripted program for the past 16 seasons. Conversely, ESPN+, their streaming service launched in 2018, increased its subscriber count by 66% in 2021 and currently has 17 million subscribers. In 2022 CBS News is expected to revamp CBSN, a streaming service they launched in 2015. TheFutonCritic.com is the web's best resource for breaking news and press releases about primetime television. Audiences are exhausted and it is difficult for smiling morning hosts like Savannah Guthrie to put a happy face on this dismal news environment. Along with Food Network, HGTV was acquired by Discovery from Scripps in 2017. On the other hand, the regular viewers of Rachel Maddow are mostly liberal (57%); this is the only news audience tested in which liberals make up a majority. Ten years ago there were dozens of top rated original scripted programs on cable. The CW was fifth in ratings with a 0.1 and in . NBC News Kills The Demographic, Personifies Its Viewers Instead - 10/03/2012 In a bid to shift advertisers and agencies away from what it claims is an archaic way of defining TV and video. August 10, 2021 2:48pm. Legal Statement. Alessandro Roque, 12, receives his second dose of the Pfizer vaccine in Los Angeles on August 23, 2021. The 10th season of The Blacklist averages a 0.24 rating in the 18-49 demographic and 2.32 million viewers. This material may not be published, broadcast, rewritten, For more information about NBCUniversal, please visit www.NBCUniversal.com. In 2011, A&E averaged 1.56 million viewers, the figure dropped to 560,000 (-64%) ten years later. Regular viewers of daytime talk shows are less educated than the public as a whole. Just 29% of all Americans are college graduates. The viewer hemorrhage was magnified by the fact it happened in the winter tra NBC won both the 52-week TV season in adults 18-49 and in total viewer figures for the first time since 2018, bolstered by favorable ratings for Sunday Night Football, Saturday Night Live, This Is Us, The Voice and Americas Got Talent. In total viewers, NBCs win totaled approximately 33.6 million more hours watched than any broadcast competitor from the start of the season to its culmination (Sunday, Sept. 19). As a reminder, the audience shares for 30 distinct gender-age groups are displayed for each program below. nbcnews.com's audience is 61.26% male and 38.74% female. NBCs storied "Today" was once an iconic giant of morning television, but a devastating collapse in viewership last week left the show with its smallest audience in at least 30 years. This also is the case for the regular audiences for Sunday morning news shows, business magazines, and both USA Today and the Wall Street Journal. The U.S. already pays more than twice as much for brand-name prescription drugs as other wealthy countries, according to a RAND study. 30 News Breakfast achieved a combined average audience of 272,000 across the main channel NBC Nightly News with Lester Holt reaches nearly 30 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, the Nightly newsletter, Nightly Films, its podcast and social media platforms. 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